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Resumen
El objetivo fue analizar los efectos financieros producidos por la Pandemia COVD-19 en las empresas que integran el índice Dow Jones Industrial Average (DJIA). Se realizó la aplicación de la técnica Estudio de Eventos, a 30 entidades que conforman el DJIA, considerando el impacto financiero de las fechas de los comunicados de la Organización Mundial de la Salud (OMS) en los rendimientos accionarios. Los resultados del análisis prueban la existencia de evidencia favorable con relación a la eficiencia de mercado del DJIA, además, se pudo demostrar que los beneficios bursátiles de las organizaciones que integran el sector tecnología, tienen un rendimiento positivo ante los informes sobre crisis sanitarias difundidos por la OMS.
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