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Abstract
This study analyzes the effects of financial literacy and stress on the financial well-being of MSME owners in Baja California (Mexico) during the covid-19 pandemic. It is hypothesized that greater financial education improves the perception of financial well-being. A total of 465 surveys were administered between 2021 and 2022, analyzed using a simple linear regression model with Ordinary Least Squares (OLS), considering sociodemographic variables such as gender, income, education, and marital status. The results indicate that men have greater financial knowledge and behaviors, while women excel in attitudes. Stress had a more significant impact on women, while income improved the perception of well-being in men. It is concluded that financial literacy positively impacts financial well-being, particularly in women, where each additional unit of education increases their well-being by 15.2%. In contrast, stress significantly decreases this perception. Evidence suggests that strengthening financial education with a gender perspective can reduce structural gaps, improve economic resilience, and foster informed decision-making. Promoting public policies focused on financial equity and inclusion is recommended.
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