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Abstract
This research aims to examine the influence of demographic factors, including age, gender, education level, and investment experience, on overconfidence behavior, herding behavior, investment decisions, and the impact of overconfidence behavior and herding behavior on investment decisions. This type of research employs a quantitative approach, utilizing the SEM (Structural Equation Modeling) analysis method. In this study, the data source was obtained by distributing questionnaires to Indonesian investors who carry out stock investment activities registered on the Indonesia Stock Exchange (BEI) and are aged 18 years or older. The research results state that investment decisions have a significant influence on gender, education level, investment experience, overconfidence, and herding behavior, but do not have a significant influence on age. Furthermore, the behavioral factor of overconfidence does not have a significant influence on all demographic factors in this study. Finally, herding behavior has a significant influence on age and education level, but does not have a significant influence on gender and investment experience.
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