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Resumen
La toma de decisiones en el complejo mercado de valores es una tarea exigente dada la enorme cantidad de información disponible y la amplia gama de técnicas de toma de decisiones disponibles. La educación financiera de los inversores juega un papel destacado para influir en su proceso de toma de decisiones. Aunque el mercado de valores indio es el tercero más grande de Asia, solo alrededor del 3% de sus hogares invierten en mercados de valores. El nivel de educación financiera del inversor indio debe evaluarse para que haya una mayor participación en el mercado de valores y se obtengan mayores rendimientos. Este estudio tiene como objetivo determinar el efecto moderador de la educación financiera en la relación entre las herramientas de toma de decisiones y los rendimientos de las acciones obtenidos en el mercado secundario de acciones de la India. Las herramientas de toma de decisiones incluyen el análisis fundamental: (i) análisis económico, (ii) análisis de la industria, (iii) análisis de la empresa, (iv) análisis técnico y (v) recomendación de
asesores. Los datos se recopilaron a través del método de encuesta de cuestionario y a través de una muestra válida de 436 cuestionarios, se probó la importancia del efecto moderador. Usando el complemento Process Macro en SPSS, se realizó el análisis de moderación. Los resultados revelan que la educación financiera solamente moderó la relación entre el análisis económico y los rendimientos de las acciones.
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